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FROM: NATIONAL MARINE MANUFACTURERS ASSOCIATION
200 E. Randolph Dr., Suite 5100
Chicago, IL 60601-6528
312-946-6200
FOR IMMEDIATE RELEASE
CONTACT: Lindsey Johnson
Tel: 312-946-6204
ljohnson@nmma.org
NMMA Announces
2007 CSI Award Recipients
Record-number 64 boatbuilders, engine manufacturers
receive awards in 2007
July 5, 2007, CHICAGO – (NMMA) today announced recipients of the annual 2007 Marine Industry CSI Awards. A total of 64 boat and engine manufacturers—a new record-high—were recognized for excellence in customer satisfaction, as part of NMMA’s Customer Satisfaction Index (CSI) program.
Award recipients will be formally acknowledged during the annual Industry Awards Breakfast at the 2007 International BoatBuilders’ Exhibition and Conference (IBEX), taking place October 10-12 at the Miami Beach Convention Center.
The Marine Industry CSI Awards program honors participating companies actively measuring customer satisfaction to pursue continuous improvement. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by consumers purchasing a new boat or engine during the period between April 2006 and March 2007. Participating manufacturers must survey all new boat buyers during this period. To allow low volume manufacturers the opportunity to participate in the awards program, a minimum of 25 consumer responses are required to quality.
“Recipients of the 2007 CSI Award have worked hard to monitor and react to the ever-changing needs of their customers,” says NMMA president Thom Dammrich. “The manufacturers recognized today are truly leading this industry in terms of meeting its customers’ expectations and improving the overall boating experience.”
The following companies were honored this past year for their efforts to increase customer satisfaction levels in the boating industry:
ALBEMARLE BOATS
Inboard Fishing Express Boats
AMERICAN SUZUKI MOTOR CORP.
Outboard Engines
BENETEAU USA
Sailboats
BENNINGTON MARINE
Pontoon Boats
BOSTON WHALER
Fiberglass Outboard Boats
CABO YACHTS
Inboard Flybridge Sedans & Convertible Boats
CAMPION MARINE INC.
Sterndrive Bowrider Boats
CARVER YACHTS
Inboard Motor Yachts & Trawlers
CENTURY BOATS
Fiberglass Outboard Boats
CHAMPION BOATS
Fiberglass Bass Boats
CHRIS-CRAFT
Sterndrive Bowrider Boats
Sterndrive Cuddy Express Boats
COBALT BOATS
Sterndrive Bowrider Boats
Sterndrive Cuddy Express Boats
COBIA BOATS
Fiberglass Outboard Boats
CORRECT CRAFT
Inboard Watersport Boats
CRUISERS YACHTS
Inboard Express Cruiser Boats
Inboard Motoryachts & Trawlers
Sterndrive Cuddy Express Boats
EBBTIDE BOATS
Deck Boats
Sterndrive Bowrider Boats
EDGEWATER BOATS
Fiberglass Outboard Boats
FISHER BOATS
Aluminum Outboard Boats
FOUR WINNS
Deck Boats
Inboard Express Cruiser Boats
Sterndrive Bowrider Boats
Sterndrive Cuddy Express Boats
G3 BOATS
Aluminum Outboard Boats
GLACIER BAY BOATS
Fiberglass Outboard Boats
GLASTRON
Deck Boats
Fiberglass Outboard Boats
Sterndrive Bowrider Boats
GRADY-WHITE BOATS INC.
Fiberglass Outboard Boats
GRAND BANKS
Inboard Express Cruiser Boats
HARBERCRAFT BOATS
Aluminum Outboard Boats
HARRIS FLOTEBOTE
Pontoon Boats
HONDA MARINE
Outboard Engines
HURRICANE
Deck Boats
HYDRA-SPORT
Fiberglass Outboard Boats
INDMAR PRODUCTS
Inboard Engines
ISLAND PACKET YACHTS
Sailboats
KAYOT
Deck Boats
LARSON
Sterndrive Bowrider Boats
Sterndrive Cuddy Express Boats
MANITOU PONTOON BOATS
Pontoon Boats
MASTERCRAFT
Inboard Watersport Boats
MAVERICK BOATS
Fiberglass Outboard Boats
MCKEE CRAFT BOATS
Fiberglass Outboard Boats
MOOMBA BOATS
Inboard Watersport Boats
PALM BEACH MARINECRAFT
Pontoon Boats
PARTI KRAFT
Pontoon Boats
PATHFINDER
Fiberglass Outboard Boats
PRO-LINE BOATS INC.
Fiberglass Outboard Boats
PURSUIT BOATS
Fiberglass Outboard Boats
RAMPAGE SPORT FISHING YACHTS
Inboard Fishing Express Boats
REGAL MARINE
Deck Boats
Sterndrive Bowrider Boats
Sterndrive Cuddy Express Boats
REGULATOR MARINE
Fiberglass Outboard Boats
SAILFISH BOATS
Fiberglass Outboard Boats
SEA RAY BOATS
Deck Boats
Fiberglass Outboard Boats
Inboard Express Cruiser Boats
Inboard Flybridge Sedans & Convertible Boats
Sterndrive Bowrider Boats
Sterndrive Cuddy Express Boats
SEASWIRL BOATS
Sterndrive Bowrider Boats
Sterndrive Cuddy Express Boats
SEDONA MARINE
Pontoon Boats
SKEETER PRODUCTS INC.
Fiberglass Outboard Boats
STARCRAFT MARINE
Fiberglass Outboard Boats
STINGRAY BOATS
Sterndrive Bowrider Boats
STRATOS BOATS
Fiberglass Bass Boats
SUPRA BOATS
Inboard Watersport Boats
SWEETWATER
Pontoon Boats
SWEETWATER TUSCANY
Pontoon Boats
TIARA YACHTS
Inboard Express Cruiser Boats
Inboard Fishing Express Boats
TIGE BOATS
Inboard Watersport Boats
TRIUMPH BOATS
Fiberglass Outboard Boats
VOLVO PENTA OF THE AMERICAS
Sterndrive Engines
WELLCRAFT MARINE
Fiberglass Outboard Boats
WORLD CAT
Fiberglass Outboard Boats
YAMAHA MOTOR CORPORATION USA
Outboard Engines
“It’s exciting to know more than 70,000 boat buyers took time this past year to share their thoughts regarding satisfaction with the boats and engines they purchased,” says Terry Leitz, NMMA director of CSI Programs. “No other program in the marine industry compares in terms of the depth of consumer input and richness of feedback provided.”
NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. Since the program’s inception, more than 450,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturer companies to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors. The program currently has 103 boat and engine brands participating.
The Marine Industry CSI program meets the 2007 model year CSI requirements of the NMMA Boat/Yacht Certification program. For manufacturers that are full participants in the Marine Industry CSI process, the included reporting also fills the dealer level CSI requirements of the Marine Industry Dealership Certification program.
For more information on CSI Award recipients, or to get involved with the CSI program, contact Leitz at (312) 946-6212; tleitz@nmma.org.
National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.
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